News article 1

Posted on 13 Nov 2019

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• Strategy

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The Queen is to boost royal revenues by selling advertising space on the side of swans.

The initiative will provide an additional funds for the Mountbatten-Windsor estate, which will help pay for repairs to the palace and any unspecified upcoming legal fees.

Officials confirmed swans in areas of high foot traffic will command the highest rates, while those in smaller, regional lakes and ponds will attract a lower price-per-inch.

A Palace spokesman said “The UK’s swans are a vastly under-utilised asset. With each adult coming in at an average 150cm the potential for eye-catching advertising is huge.

“We have already had interest from Ladbrokes, Herbalife, TK Maxx and a company that makes orthopaedic shoes.”